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2007-09-28 20:03 |
COFFRET D'OR, Kanebo Cosmetics
Erika has been chosen as one of five women to promote the new brand called "COFFRET D'OR" by Kanebo Cosmetics.
The promotion will start soon and the new brand will hit the market in December.
More details about the new brand and the other women:
December always is the time for Kanebo to release a completely new brand.
This year their new brand is called "COFFRET D'OR" with a total of 12 new products. The release date is set for December 16 and with it we can expect a major advertising campaign. Most-advanced technologies will ensure the highest possible quality and precise analyzing of the market will make it one of the leading brands for sure.
It will bring out the true beauty of a woman and let her shine in pure cheerfulness.
Kanebo decided to use five actresses from popular TV dramas and movies for the campaign.
Sawajiri Erika (21), Tokiwa Takako (35), Nakatani Miki (31), Shibasaki Kou (26) and Kitagawa Keiko (21) will promote the new brand in a very large-scaled campaign. They are representing the ideal modern woman with "an overflowing inner beauty and elegance". This image will also be presented in various TV CMs and magazine advertisings.
Kanebo has been one of th leading cosmetic companies since 1991.
They always precisely hit the current trends and become the "face of age", appealing to women of every age group with their promotional campaigns.
The new product is made with ultra-advanced technology and a very sensitive concentration of the ingredients. It can really be described as the ultimate make-up brand, with the highest standards in all aspects; color, material, function and feeling.
Today many women value their own self way stronger than in the past. They still want to look elegant, but with the make-up they don't want to completely change their appearance anymore in order to be beautiful; they simply wish to increase their own inner beauty and let it shine through the best they can.Women also don't want to feel like they are wearing a mask. The make-up has to feel natural and perfectly lay on their skin. They want one product than can balance all those aspects and Kanebo claims to have it.
The first products to start the new trend of the inner beauty will be released in December of 2007 and by March 2008 Kanebo plans to have every product on the market.
(Written by HPriest, Taken from Nikkei)
Credit: H.Priest From E.S.N
http://www.erika-sawajiri.net/index.php?PHPSESSID=4bac374c6dcda0ea171ac1197fd7ffea&topic=909.0 |
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