| an_apple |
2007-09-25 22:47 |
From a ganguro to a nun, the new W53S campaign
Erika has been in two Sony Ericsson mobile phone campaigns already.
We've seen her in different costumes for the W51S and later she posed as butt-kicking kung-fu fighter in a Chinese dress for the W52S.
Now Sony Ericsson launched it's new phone and with it a new campaign again.
On September 25 they hold a press event in Roppongi district of Tokyo for the W53S.
Erika will be the person for the main campaign again and therefore appeared on stage as well.
This time she is showing us yet a new look again; blond hair and a more natural make-up.
The campaign and CM are similar to the promotion of the W51S.
Erika is slipping into many different roles to demonstrate the great variety of the mobile again.
The W53S has a new panel called "Style Up Panel" and Sony Ericsson offers panels with 100 different designs that can be changed as easy as the clothes of a doll.
With having so many different designs, it is obvious that Erika can't just put on a handful of different costumes again.
In this new campaign, she slips into 75 (SEVENTY-FIVE!) different costumes!
All the costumes are so different from each other and often so extreme that your jaw my stay open for a while.
You shouldn't have a problem to find a costume you like the most.
It's Erikax75 alright.
(Written by HPriest, Pictures by ITmedia)
PS: More pictures are in the picture board. The new CM should also be expected soon.
Credit to E.S.N News
http://www.erika-sawajiri.net/index.php?topic=902.0 |
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