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2007-08-22 11:30 |
Sala
First I want to move your attention to the new SALA CM you can see on the product site: http://www.sala-sala.jp/brand/cf/index.html
 It's a beautiful CM like all SALA CMs.
Now the new Meiji "Fran Aromatier" CM

Actress Erika Sawajiri appears in a new commercial for Meiji Seika's Fran Aromatier chocolate product. The ad, which features Sawajiri sporting seven different looks, began airing on Tuesday. Both versions can be seen on the product website. ...(Oricon/Tokyograph)
You can see the both versions (15s and 30s) and the interview/making-of at this site: http://www.meiji.co.jp/sweets/chocolate/fran/index.php It's a beautiful subpage again where you can explore a lot of things.
Erika is presenting us seven different styles of clothes (similar to the mobile CM), but this time she changes into all outfits within one CM.
 The different styles are (from top left): Natural, Feminine, Elegant Mannish, Active, Luxcuy
It was a difficult shooting, but with the natural talent of Erika, they were able to finish everything within 2-5 takes.
The two new flavors are "Strawberry" and "Rum & Vanilla". According to Erika it's a very beautiful and magical smell (NTV).
You can get the CM in the download board. Previews:


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